FAQ: What merge tags can be used in message templates?

Question: I see that various Message Templates use coded tags to merge patron information into the outgoing broadcasts - what are the tags and what are they used for?

Answer: The tags are always in the format %{....}, where the .... is a specific code. As a rule of thumb, don't assume tags used in one template can be used in others (e.g. only %{magic_link_url} may be used in the CUSTOM TEMPLATES.) The tags are:

%{patron_name} - a patron's first name, generally used in auction preview and auction running invitations.
%{magic_link_url} - a unique link that allows a registered patron to access the auction without having to register again. If they have not yet registered, it will require them to register. Generally used in the SMS Autoresponder, preview and running invitations, and custom messages.
%{auction_item_bid_outbid_time} - The time the patron was outbid. Only used in outbid alerts.
%{auction_item_lot_number} - The lot number of the item the patron was outbid on. Only used in outbid alerts.
%{auction_item_highest_bid} - The new highest bid amount. Only used in outbid alerts.
%{auction_item_url} - The direct URL to the item, assuming the patron is still logged in (if not, they will have to sign in to obtain a new "magic link"). Only used in outbid alerts.
%{auction_item_title} - The title of the item (generally the one outbid on). Only used in outbid alerts.
%{invoice_amount} - The total dollar amount of a winning patron invoice. Only used in end of auction notifications.
%{invoice_url} - The URL where the winning patron can see their invoice details and make payment, or if already paid, to see their paid receipt and details. Only used in end of auction notifications.